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Advertising



MCDO CONTREVERSIAL ADVERTISEMENT 

I love this advertisement from Mcdonald because of it is a controversial idea. Mcdo is supposed to be a fast food which is directly represented by food but with this Ad they are triggering minds into questioning "what's for lunch" and the first thing to think about will be Mcdo because of their iconic red colour and logo in the top corner of  the poster. 

This poster is simple and yet intriguing and persuasive for its audience. 

"McDonald’s demonstrates that time and time again, they understand how and why their customers choose their brand." ( Ritchie Mehta, 2023)


> WHAT IS A TAGLINE


A tagline is a quick and memorable statement which represent a business, brand or product. A tagline is like a one-line company statement, a short description or brand promise which helps to create interest and understanding (Andy Fuller, 2014)


> WHAT IS A LOGO 


A logo can and should be more than a symbol of identification.If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.



" I'm loving it "

> THE MESSAGE IN ADVERTISING

An advertising message is the general idea that an ad will convey to the target audience. 



> METHOD OF GETTING ATTENTION IN ADVERTISING


  • Rule of thirds and the golden ratio
  • Color 
  • psychology
  • Testimonials
  • Placement and typography
  • Visual path
  • Association
  • Emotion
  • Demographic positioning
  • Symbolism
  • Personification
  • Realism
> REACHING A TARGET AUDIENCE IN ADVERTISING 


  • Analyse Your Customer Base and Carry Out Client Interviews
  • Conduct Market Research and Identify Industry Trends
  • Analyse Competitors
  • Create Personas
  • Define Who Your Target Audience Isn't
  • Continuously Revise
  • Use Google Analytics

Reference

Mehta, R. (2023) What’s makes McDonald’s advertising so good? , School of Marketing. Available at: https://www.schoolofmarketing.co/the-marketing-education-guy/whats-makes-mcdonalds-advertising-so-good/#:~:text=Understanding%20their%20customers%20in%20context,truly%20sets%20them%20a%20part. (Accessed: 13 October 2023).

What is a tagline? (2014) Designbull. Available at: https://designbull.co.uk/what-is-a-tagline/ (Accessed: 13 October 2023).

Shmarel, S. (2022) What is a logo, and why does it matter?, Tailor Brands. Available at: https://www.tailorbrands.com/logo-maker/what-is-a-logo#:~:text=Logos%20are%20images%2C%20texts%2C%20shapes,by%20conveying%20your%20brand%20message (Accessed: 13 October 2023).

Dan Cavallari Last Modified Date: October 12 (2023) What is an advertising message?, Smart Capital Mind. Available at: https://www.smartcapitalmind.com/what-is-an-advertising-message.htm (Accessed: 14 October 2023). 

(No date) 11 advertising techniques to attract audience attention - G2. Available at: https://www.g2.com/articles/advertising-techniques (Accessed: 14 October 2023).

Evolution, M. (no date) How to find your target audience: Marketing evolution, How to Find Your Target Audience | Marketing Evolution. Available at: https://www.marketingevolution.com/marketing-essentials/target-audience (Accessed: 14 October 2023).

Comments

  1. DigitalArts_Architecture_Blog16 October 2023 at 06:23

    Not enough work completed. Please refert to my pervous email, which outlines all the work that you need to complete and examples of how you can complete this work.

    Week 2 Advertising
    Part 1 blog post Research
    On your blog post for week 2 Advertising, show an advert that you consider to be a good example of advertising, then discuss the following:
    1. What makes good design?
    2. What is typography ?
    3. Research An advert / or a designer – See example below
    4. Advert design and layout – See example below
    5. Using text and image in advertising – See example below
    6. What is a Tagline
    7. What is a Logo
    8. The message in advertising
    9. Methods of getting your attention in advertising
    10. Reaching a Target Audience in advertising

    Part 2: Create a blog post to show the amazing work that you created in class – Pixlr and Adobe express.
    Here you will need to write about your work, for example,
    • why you chose the Advert design and layout – see example below
    • why you chose the text and image
    • What is the message in advertising
    • Who is the target audience – see example below

    Part 3:
    For one of your adverts. Create a blog post to demonstrate how you have used the software, in either Pixlr or Adobe express. Here you will need to show screen shots of how you create your work

    ReplyDelete

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